Marketing to Moms: An Unparalleled Economic Force

The soon-to-be released book Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market by Michael J. Silverstein and Kate Sayre will report the findings of the Boston Consulting Group’s worldwide survey of 12,000 women.

An advanced copy of the research summary provides some startling facts on the economic power of women.

• From 2002 to 2007, globally women’s income grew by almost $3 trillion to $9.8 trillion.
• By 2014, women’s income will increase by $5 trillion globally.
• The majority of college students in the United States (57%) and the European Union (55%) are female.
• Women own or co-own 40% of all U.S. businesses.
• Globally women control $12 trillion of the $18.4 trillion in consumer spending.
• By 2014, woman controlled spending will grow by $3 trillion.
• By 2028, 72% of all consumer spending will be controlled by women.

While the title to the book is potentially a little too long to make it popular on Amazon, businesses better take heed the advice it offers.