Marketing to Moms: Sending Mom an Email

With nine in ten online Moms using email as a channel, marketers should be serving up product and service offerings using email marketing.

Sarah Brown, Launch Manager for SmartBrief, the online newsletter publisher with over 3 million subscribers recently offered some best practices for email marketing.

• Short and to the point– keeping your copy short is excellent advice. Three short paragraphs is an optimal length. Make sure your message fits with the Microsoft Outlook window.

• One at a time – Do not have multiple asks in an email. Focus on one call to action. Whether it is buy now, sign up for our newsletter or register for an event, one ask keeps the reader focused.

• Get to one through many – While you are asking for a single action, offer the reader multiple ways to act in your email.

• Graphics work overtime – Action buttons with graphics will increase sign up, so let pictures and graphics work for you.

• Show and tell – Whenever possible show your product offering in your email. For their newsletters, Smart Brief sends a sample newsletter to let people know what they are getting when they sign up.

• Post Script – Say it again in a P. S. message to reinforce an important detail of your offer.

(And don’t forget to hit send.)