Marketing to Moms: Moms and the Media
Much has been written, including many posts in this blog, about Moms and their use of social media.
This post is going to look at the larger use of media. A recent study by Ohio-based BIGresearch, an online marketing research firm, in collaboration with the Retail Advertising and Marketing Association (RAMA), reported on the regular and occasional weekly media usage by Moms. They found:
- 91.2% watch television
- 90.3% read/send e-mails
- 86.2% surf the Internet
- 80.3% listen to radio
- 60.7% read magazines
- 54% read newspapers
- 27.5% play video games
- 11.4% blog
In the social media world, the survey reported that women with children at home are more likely than most adults to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%).
The lesson to be learned is that despite all the opportunities online and social media offer, for most products you cannot rely on them exclusively. A balanced media plan including online and offline is the best approach.
